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Simple pricing

One straightforward WapNexus plan

Get the core WhatsApp Business API workspace for ₹299 per month. Usage-based messaging charges and optional chatbot flows are billed separately.

Full platform access

WapNexus Basic

WhatsApp Business API access and the essential tools your team needs to grow.

₹299/ month

Get started

Conversation charges

Marketing
₹1.09
Utility
₹0.145
Authentication
₹0.145

Premium features included

  • Template Management
  • Multi-Agent Live Chat
  • Template Message APIs
  • Broadcasting & Retargeting
  • Unlimited Free Service Conversations
  • WapNexus Marketplace Integrations
  • 2,400 messages per minute

Optional chatbot flows: 5 flows for ₹1,999, charged separately.

Pricing glossary

Important pricing terminology

Understand the terms behind WhatsApp conversation pricing.

Conversation

A WhatsApp conversation is a 24-hour messaging session where businesses can send unlimited messages. The session starts when a business replies to a customer and resets after 24 hours.

Unlimited Free Service Conversations

Businesses can send unlimited free messages during the 24-hour window after a customer initiates a conversation, enabling cost-effective customer support.

Marketing Conversation

Promotional messages, offers, and updates sent outside the standard session use WhatsApp-approved templates and are priced based on location.

Utility Conversation

Important non-promotional notifications such as order confirmations, reminders, and alerts keep customers informed while following template guidelines.

Authentication Conversation

Secure verification messages such as OTPs and login authentication help businesses verify customer identities quickly and reliably.

Service Conversation

Customer-support exchanges include order updates, payment confirmations, and general service enquiries that improve the post-purchase experience.